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Gerflor’s Creation LVT leaves lasting impression at Seaside Hotel

The Cliff Hotel enjoys a picturesque setting overlooking Norfolk’s popular Gorleston beach. It first opened its doors in 1898 when the grand, purpose-built building was completed and although much of the original structure was destroyed in a fire in 1915, the hotel re-opened and continues to be a destination frequented by visitors and locals alike. 

Over recent years the hotel has undergone a series of refurbishments to modernise its facilities. One of these improvements was a facelift to a large, under-used room which has since been named the Cliff Bar. The hotel’s management had a very clear idea of the aesthetics they wanted: it was to be renovated with lighting, furnishings and brand new flooring in a Gatsby style reminiscent of the 1920s and jazz age.

Press Release

However, the original flooring design utilising ceramic floor tiles to replace old carpet was over budget. Therefore, flooring contractor for the project, Michael Spinks of MBS Flooring, was asked to suggest an alternative, affordable solution. His idea to use Gerflor’s Creation 55 LVT flooring in an eye-catching design, which captured the aesthetic concept of the project, resulted in the floor becoming the ‘main-changer’ of the room.

Read the full press release here
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